Turn the fuzzy into focused
I help founders clarify positioning, codify voice, and make their brand easier to buy.
20-minute call-Free. No pitch
Partners
What I do
Three levers that change how buyers see you
Positioning that sticks
Find the sharp edge that buyers remember and repeat.
Messaging that sounds like you
Plain‑English story, no fluff.
Distinctive assets that scale
Codes your market can spot in 1–2 seconds.
Who I help
- Founders
- CEOs
- Creative Leads
Outcome: a brand that is easy to explain, easy to recognize, and easier to buy.
How I think
Simple beats clever; Brands win when buyers can file you in the right drawer fast. I use short cycles, visible artifacts, and decisions you can defend.
customer entry points
category rules
change you create
codes you own
Founder Clarity Session (90 minutes)
Outcome: a brand that is easy to explain, easy to recognize, and easier to buy.
Diagnose the buying friction
Decide the one-line position + proof
Create three near-term signals buyers will notice
What you get
- Positioning one-liner
- Messaging spine draft
- 30-day plan for distinctive assets