The Barnaa Dental brand elevation project brought a consistent visual identity to the Kabul-based dental complex’s marketing materials and physical spaces. Starting with a refinement of its existing logo, Maroof Modaqiq extended the design across staff ID cards, interior wall signage, outdoor advertising, anniversary signage, and social media graphics.

Each application served a different purpose while maintaining a shared visual direction. Interior signs paired doctors’ portraits with quotes about dental health, introducing a personal touch to the clinic. A large outdoor billboard carried the identity into public view, while anniversary displays and social media posters supported the complex’s promotional activities.

The work connected the details patients encountered inside the clinic with the communications they saw beyond it.